In the culinary world, there's a saying that people eat with their eyes. Beautiful-looking food makes people not only want to consume the food but also to believe that the food actually tastes better. In marketing, this shows that product packaging is ultra important.
If the organization didn't analyse how a customer will react to a particular product, the business will face loss.
Consumer behavior is very complex because each consumer has different head and frame of mind towards purchase, usage and disposal of product Solomon, Understanding the theories and concepts of consumer behavior helps to market the merchandise or services successfully.
Moreover, learning consumer behaviour helps in many aspects. As there exists continuous change in the living requirements, tendency, fashion and change in technology; consumer's attitude towards the purchase of product varies Kumar, Understanding these factors is very important because the marketing of product are essentially dependent on these factors.
Thus, consumer behavior serves as a successful tool for marketers in meeting their sales targets. This essay discusses the value to marketers of understanding the importance of, and making use of consumer behaviour principles and theories.
Consumer Behaviour Consumer Behaviour or the customer Behaviour is referred to the behavior that is viewed by the individual while these are buying, consuming or disposing any particular product or services.
These behaviours can be affected by multiple factors. Moreover, it also consists of search for a product, evaluation of product where the consumer evaluate different features, purchase and consumption of product.
Later the post purchase behaviour of product is studied which shows the consumer satisfaction or dissatisfaction where it consists of removal of product Solomon, The customers while buying something goes through many steps.
The analysis of consumer behavior helps to know how the buying decision is manufactured and how they look for a product. Furthermore, the understanding consumer behavior also helps marketers to learn the what, where, when, how and why of the intake of product intake Kumar, These help marketers or organizations to know the real reason for the purchase of product by consumers and how it satisfies them.
Among other factors, the basic needs like shelter and being hungry along with craving for mental fulfilment is likely consumer to buy a certain product or services. Importance of Consumer Behaviour to business managers The main goal behind marketing something is to fulfill demands and desires of the Consumers.
Analysis of consumer behaviour helps to achieve this purpose. As individuals are the most crucial person for internet entrepreneur or sales person, therefore it is important for them to consider the likes and dislikes the consumers in order that they can provide them with the products and services accordingly Solomon, The more careful analysis helps in more exact prediction about the behaviour of consumers of any product or services.
The study of consumer behaviours helps business administrator, sales person and marketers in the following way. To design the best possible product or service that totally satisfies consumer's needs and needs. To decide where in fact the service or product would be produced available for easy access of consumers.
To decide the purchase price of which the consumers would prepare yourself to buy that service or product.
To find out the best method of advertising that will prove to be effective to appeal to customers to buy a product. To realize why, when, how, what and other factors that affect buying decision of the consumers. Importance of Consumer Behavior to Marketers It is important for marketers to review consumer behaviour.
It is important to allow them to know consumers as specific or groups opt for, purchase, consumer or dispose products and services and exactly how they promote their experience to fulfill their desires or needs Solomon, This helps marketers to research and understand how consumers behave so that they can position their products to specific group of people or targeted individuals.
In regard to the marketer's view point, they suppose that the essential reason for marketing is to sell goods and services to more folks so that more profit could be made. This principle of earning profits is seriously applied by virtually all marketers.
Before, the marketers were successful in achieving their goal. However, today, as the consumers are more aware of the utilization of product and other information of the merchandise, it is not easy to market or get customer to buy the product Kumar, Thus, to be able to sell something or service or even to convince consumers to buy product, the marketers have to endure through proper research to earn them over.
The pursuing are some of the points reviewed that explains the value to marketers of understanding and making use of consumer behaviour ideas and ideas. To understand Buying Behaviour of consumers To create and maintain customers though online stores To Understand the factors influencing Consumer's buying Behaviour To understand the consumer's decision to dispose a product or services To increase the knowledge of sales person impact consumer to buy product To help marketers to deal of product and create centered marketing strategies 1.
To understand Buying Behaviour of consumers The study of consumer behavior helps marketers to recognize and forecast the purchase behaviour of the consumers while these are investing in a product.A target audience is who advertisers think will buy or use their product.
Advertisers create their ads to persuade the target audience to buy, think, or do something; and they put their ads where the target audience is likely to see them. In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.
rebates Armoury, a car service station, takes feedback from clients after servicing their cars, which gives the clients a sense of importance. Many advertisers attempt to corral the public in order to entice them to buy their products.
However, convincing consumers to purchase a particular brand is not an easy task. Therefore, there are several techniques to reach mass of people and appeal to them. A target audience is who advertisers think will buy or use their product. Advertisers create their ads to persuade the target audience to buy, think, or do something; and they put their ads where the target audience is likely to see them.
Feb 06, · Marianne Bickle’s Rule #1 in marketing: If a commercial does not entice consumers to purchase the product, it is not successful.A funny and/or memorable Super Bowl commercial is . Advertisers use a variety of persuasion techniques to convince people to buy products and services, vote for political candidates or donate to nonprofit organizations.
Basic persuasive techniques employed in advertising include association, bribery, fear, explicit claims and repetition. Association.